Singapore Art Festival 2012
Event Branding
The Singapore Art Festival (SAF) represents the unity and pride of a diverse and vibrant arts community in Singapore. SAF is a nexus for creative artists and audiences can look forward to an exciting line-up of art experiences at our museums, galleries, independent art spaces, and public spaces, and enjoy enriching discussions, talks, walks, and tours.
They always have a different theme every year and In this 2012 festival, they wanted a visual identity that’s quirky, light-hearted, and vibrant. They came up with Our Lost Poems as a theme, emphasizing stories, myths, and legends. My task is to make a visual representation of that theme, reflected in the colors, fonts, icons, and all graphical elements.
